Google Ads Academy

Welcome to Google Ads Academy

Google Ads Fundamentals

Setting Up Your Google Ads Account

Google Ads Dashboard Tour

Setting Up Google Analytics (GA4)

What Is a Conversion Event (And Why It Matters for Google Ads)

Creating Conversion Events in GA4

Importing Your Conversion Events into Google Ads

Tracking Phone Calls from Google Ads

Bonus! Installing GA4 on Squarespace

Bonus! Installing GA4 on Wix

Bonus! Tracking Bookings from Acuity Scheduling

Bonus! Tracking Bookings from JaneApp

Account Structure Overview

Building Your Search Campaign

Keyword Match Types

Writing Responsive Search Ads (RSAs)

Bonus! Ad Copy Swipe File

Creating Additional Assets

Adding Your Business Name + Logo

Example: How I'd Structure a PMU Campaign

Auto-Apply Recommendations

Changing Your Bidding Strategy

Adding New Keywords

Adding Negative Keywords