Google Ads Academy

Welcome to Google Ads Academy

Google Ads Fundamentals

Setting Up Your Google Ads Account

Google Ads Dashboard Tour (New Version)

Setting Up Google Analytics (GA4)

Creating Your Micro Conversions

Importing Conversions into Google Ads

Combining Your Google Tags

Bonus! Installing GA4 on Wix

Account Structure Overview

Building Your Search Campaign

Keyword Match Types

Writing Responsive Search Ads (RSAs)

Bonus! Ad Copy Swipe File

Creating Additional Assets

Adding Your Business Name + Logo

Auto-Apply Recommendations

Changing Your Bidding Strategy

Adding New Keywords

Adding Negative Keywords

Understanding Your KPIs

Bonus! Optimization Timeline

Bonus! Tracking Your Success

Managing Your Budget (and Expectations)

Not Getting Bookings? Maybe This is Why

Q: Why aren't my events showing up in Google Analytics?

Q: What does Google's “Optimization Score” mean?

Q: Should I switch to Broad Match keywords?

Q: Should I show my ads on Google Search Partners?

Q: I haven't had any bookings yet! What's up???

Q: What is Performance Max? Should I try it?

Q: Should I be measuring Conversion Value?

Q: I need help with my ads! What should I do?