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22 Videos
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0 Quizzes
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0 Worksheets
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0 Files
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Welcome to Google Ads Academy
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Google Ads Fundamentals
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Setting Up Your Google Ads Account
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Google Ads Dashboard Tour (Old Version)
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Google Ads Dashboard Tour (New Version)
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Setting Up Google Analytics (GA4)
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Creating Your Micro Conversions
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Importing Conversions into Google Ads
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Combining Your Google Tags
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Bonus! Installing GA4 on Wix
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Account Structure Overview
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Building Your Search Campaign
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Keyword Match Types
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Writing Responsive Search Ads (RSAs)
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Bonus! Ad Copy Swipe File
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Creating Additional Assets
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Adding Your Business Name + Logo
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Auto-Apply Recommendations
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Changing Your Bidding Strategy
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Adding New Keywords
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Adding Negative Keywords
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Understanding Your KPIs
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Bonus! Optimization Timeline
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Bonus! Tracking Your Success
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Managing Your Budget (and Expectations)
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Not Getting Bookings? Maybe This is Why
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Q: Why aren't my events showing up in Google Analytics?
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Q: What does Google's “Optimization Score” mean?
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Q: Should I switch to Broad Match keywords?
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Q: Should I show my ads on Google Search Partners?
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Q: I haven't had any bookings yet! What's up???
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Q: What is Performance Max? Should I try it?
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Q: Should I be measuring Conversion Value?
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Q: I need help with my ads! What should I do?